Nerissa Pacio Itchon

I'm a writer, editor and journalist based in California's Silicon Valley.

San Francisco Chronicle •

Poshmark Co-founder Tracy Sun: The mind behind the fashion-tech startup

With venture capital investments drying up, once-hot tech startups shuttering and speculation of another Silicon Valley bust, it’s good to be Tracy Sun.

As a co-founder and vice president of merchandising at Poshmark, the 38-year-old Mission District resident is one of the driving forces behind the thriving social commerce app, which in April raised $25 million in new funding for a total of $70 million-plus since its 2011 launch.

A leading retailer in an increasingly crowded market of buying a
Silicon Valley Magazine •

Take Two

At 37 years old, twin sisters Emily and Jessica Leung have already survived their midlife crises. Three years after co-founding vintage-inspired comfort-wedding-shoe business Hey Lady in 2009, the sibling entrepreneurs pressed pause on their plans when Jessica discovered she had end-stage nasopharyngeal carcinoma, a rare type of head and neck cancer, and was given a zero percent chance of survival. “I think everyone should have their form of a midlife crisis where they discover their meaning of
San Francisco Chronicle •

Margaux pop-up elevates flats for SF women

For women on the perpetual hunt for that fashion unicorn — chic yet comfortable shoes with a glove-like fit — the Margaux pop-up store on Fillmore Street may finally be the answer.

Looking to solve a sartorial problem they experienced as working professionals, New Yorkers and former Harvard College roommates Alexa Buckley and Sarah Pierson launched Margaux in 2015 as a direct-to-consumer brand of elegant, practical ballerina flats offered in bespoke and standard sizing.

“We had to do this terr
San Francisco Chronicle •

SurveyMonkey designs HQ with everything its employees could ask for — because they did

At SurveyMonkey’s sprawling new San Mateo headquarters, droves of tech workers spilling out of the adjacent Caltrain station, hopping off commuter bikes and walking to work are greeted by a 900-square-foot interactive light installation that casts a warm glow from the lobby of the three-story building’s curved glass facade at 1 Curiosity Way.

Created by San Francisco’s Future Cities Lab, the wall-mounted artwork, reminiscent of a simple dot matrix, alternates between animated visualizations of
San Francisco Chronicle •

Frances Austen line offers luxe versatility

After seven years as a merchant and director of e-commerce apparel at fast-fashion chain Charlotte Russe, Margaret Coblentz decided it was time to create her own luxury womenswear label with a decidedly opposite approach to clothing.

Named Frances Austen — after Coblentz’s great-aunt Frankie and great-grandmother Fran, as well as her own favorite author, Jane Austen — the nine-piece capsule collection debuted in September. It offers silk camisoles and blouses and luxurious cashmere sweaters in
Silicon Valley Magazine •

A Raw Talent for Selvedge Denim

Kiya Babzani’s obsession with raw selvedge denim began at 19, when, on a visit to a friend in Hong Kong, he wandered into a boutique in the bustling Central district and purchased his first stiff, dark pair of Yamane Deluxe five-pocket jeans. “I was really into rockabilly music and dressing the part—the cued jeans, the rayon shirt, the white tee underneath, the pompadour, the whole thing,” says the 39-year-old, who was born in Iran and raised in San Mateo and San Francisco’s Outer Richmond.

Whe
Silicon Valley Magazine •

Feel the Burn

While many new moms try to sneak in precious little sleep while caring for their newborns, Erin Wetzel was tightening and toning her way back to her pre-baby physique. A lifelong athlete who played competitive sports throughout high school and college, the Menlo Park fitness enthusiast began sweating it out at The Dailey Method—a mere eight weeks after giving birth to her now-8-year-old son, Wyatt—and got hooked on the ballet barre-based workout. “My husband jokes that, when I first met him, I h
San Francisco Chronicle •

SF’s first fashion icon: Levi’s 501s

May 20, 1873, could well be considered one of the most noteworthy dates in fashion history.

Known as the birthday of the original blue jean, on this date Levi Strauss and business partner Jacob Davis received a U.S. patent for work pants reinforced with copper rivets, a design innovation intended to strengthen the humble "waist overall" worn as workwear by pioneers of the West.

Renamed the 501 jean in 1890, the iconic American garment has evolved throughout the centuries from utilitarian unifo
San Francisco Chronicle •

Design your own bespoke handbag at Mon Purse in San Francisco

Sometimes the most brilliant of ideas strikes in the unlikeliest of places. At least that’s what happened to Lana Hopkins, CEO and founder of Australian accessories brand Mon Purse, which opened its first West Coast boutique on March 7 inside Bloomingdale’s Westfield San Francisco Shopping Centre.

In 2014, the 33-year-old Sydney resident went in search of the perfect purse at a Westfield mall in Bondi, a Sydney suburb. Unable to find what she was looking for, Hopkins gave up and made a detour t
SFGATE •

Reformation boutique brings e-commerce ease to SF shop

For shoppers seeking the ease of e-commerce, the feel of a designer showroom and the instant gratification of brick and mortar, the Mission District’s new Reformation boutique could be the answer.

Founded as an e-commerce site in 2009 by Yael Aflalo, the ethical fast-fashion label, known for its “It Girl” following, is hoping San Francisco will be the ideal laboratory for its first tech-enabled store.

“All high-volume clothing stores have very low-end experiences,” said Aflalo, 40, who manufac
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